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Thu 19 Feb 2009
Tasty new way of raising cash
It Should be a recipe for success as a charity calendar goes on sale.
All proceeds raised by the Casa Mia picture recipe calendar will be donated to the YEP-backed StreetSmart campaign 2006.
Complimentary copies have already been mailed out to the 7,000 addresses on the company's mailing list. But an extra 2,000 copies will also be sold directly to customers from the restaurants themselves.
Success
Owner Francesco Mazzella said "each year we create a newsletter for our customers, but obviously that doesn't put anything back into the community so we considered the calendar. StreetSmart has been a really big success with out customers and it is a great way to make suremoney raised in Leeds stays in Leeds, so I was very pleased to do that little bit more."
To pick up a copy of the calendar, visit Casa Mia Millenium on St George Street in Leeds city centre, Casa Mia Grande on Harrogate Road in Chapel Allerton or Casa Mia Coffee Shop on Stain beck Lane in Chapel Allerton.
StreetSmart has already raised £10,000 in donations given by generous customers eating out at participating restaurants.
All money goes to projects working with the homeless in Leeds. StreetSmart will continue until December 31. For more information about the campain, log on to www.streetsmart.org.uk.
Source: Yorkshire Evening Post
by Sophie Hazan (sophie.hazan@ypn.co.uk)